Harvard Program in Therapeutic Science

brand strategy • brand identity • print collateral • website • signage • commissioned art

The combination of existing and newly formed initiatives within Harvard Medical School, HiTS is researching new approaches to drug discovery. The brand structure was developed to give focus to the overall program while creating identities at the program component level in order to convey the different areas of concentration. To balance the needs of different audiences – the scientific community, funding sources, and the general public – guidelines for messaging and web architecture were established to combine clear and concise top-level communication and intuitive access to scientific data and research details. A growing network of websites with the  tools and research coming out of the labs and funding partnerships are tied together with brand consistency, common development environments, and content structures.

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