Roche Bros.

brand strategy • brand development • brand standards • print collateral • signage • advertising

The Roche Bros. brand needed a modernization starting with their move into Millennium Tower in Downtown Crossing in Boston and then moving into their suburban stores. As creative director, led team on new identity and brand standards with a refined and more flexible logo and new, streamlined systems for in-store signage, collateral, packaging, and advertising. New messaging strategies and photography guidelines focus the brand on the customer’s emotional connection to selecting, preparing, and enjoying food with friends and family.

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agency: Marquis