Roche Bros.

brand strategy • brand development • brand standards • print collateral • signage • advertising

The Roche Bros. brand needed a modernization starting with their move into Millennium Tower in Downtown Crossing in Boston and then moving into their suburban stores. As creative director, I led team on new identity and brand standards with a refined and more flexible logo and new, streamlined systems for in-store signage, collateral, packaging, and advertising. New messaging strategies and photography guidelines focus the brand on the customer’s emotional connection to selecting, preparing, and enjoying food with friends and family.

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agency: Marquis